Many business owners see their benefits plan as just another annual expense. The truth, however, is that your company’s plan is a deeply personal investment, and your adviser should treat it as such. When choosing to work with an adviser, you and your business deserve better than whichever broker can offer you the “least expensive” increase on your renewal. Instead, find out what your prospective adviser’s mission is, and see if it aligns with your goals. If you and your adviser see eye to eye on what your plan should be doing for your employees, the results could include dramatic growth for your business over time.
Here’s why you should always learn about your adviser’s mission before deciding to work with them:
While, yes, your plan should help you create savings to help your business grow, your adviser should be focused on building a benefits plan that takes care of your employees. At its core, the healthcare industry is about keeping people healthy, and your adviser should be focused on creating a plan that reflects that by providing care that’s:
- High-quality – Your adviser shouldn’t cut corners just to save you money if it means compromising your employees’ health.
- Affordable – Great care is only great if your employees can get it without sacrificing their financial wellbeing in the process.
- Accessible – If your employees can’t use their benefits because their providers are too far away or they’re worried about taking time off work to go to the doctor, their health may suffer as a result.
Choosing an adviser who sees your employees’ health and happiness as the ultimate goal can make a huge difference in how your plan impacts your business, and you should establish whether or not your employees are part of their mission before signing a contract.
The Same Vision
Even if you and your adviser have the same overarching goals in mind, you may still be a poor fit for each other. Once you’ve established that you and your adviser are on the same page regarding why you want to build a better benefits plan, you should have a discussion about what it’s going to take to achieve those goals. Talk about what your other goals are for your business. How do you want to see it grow? How much will your adviser be involved in the process? How much are you willing to change your current plan to see the results you’re hoping for?
This can be a tough conversation to have with a prospective adviser, but it will reveal whether you see eye-to-eye on how your benefits plan can be used as a strategic advantage for your business. For example, if a prospective broker is only willing to meet with you once a year when it’s time to renew your plan, it can indicate that they’re not as invested in their mission as they need to be to help your business grow. However, if you meet with an adviser who proves that they’re dedicated to their mission by meeting with you throughout the year and offering a performance guarantee, you may be on the right track to forming a great benefits team.
A Plan You Can Get Behind
Making sure you and your adviser are walking the same path isn’t just important so you feel comfortable about who you’re working with – it’s crucial to making your benefits plan as effective as possible. Even if your adviser provides you with the best tools and strategies they have at their disposal, they won’t work if you and your employees don’t buy in to what your adviser tells you.
By making sure you and your adviser have the same mission, you’ll feel more comfortable following your adviser’s recommendations. Your employees will then follow your example and become more engaged in their plan, using the tools your adviser provides to help create savings for both themselves and the business. By simply working with an adviser whose mission you believe in, you can create a chain reaction that can help your business save tens of thousands of dollars every year.
Putting Passion Into Your Plan
A broker who sees your plan as nothing but paperwork and dollar signs can’t take your business where you want it to go. By working with an adviser who prioritizes your employees’ care and has the same goals for your plan as you do, you’ll be on your way to having a benefits plan that you and your employees will be eager to work with, setting your workers and your company up for success.
Contact us today to learn more about how an adviser who fits your business can give you a benefits plan you can believe in.